How to Use Your 401k to Buy a Franchise with Greg Mohr

In this episode of Rocket Your Dollar, Henry Yoshida, CEO and co-founder of Rocket Dollar, sits down with Greg Mohr, known as the Franchise Maven, to break down how everyday people become franchise owners, and how some fund those businesses using retirement money they already have.

Greg shares his path from managing Taco Bell restaurants to a 30-year corporate career at Motorola, and finally to franchise ownership and consulting. Along the way, he explains how the franchise matching process actually works, what it really costs to get started, and why service-based franchises are drawing so much interest in today's market.

The conversation also covers how Greg used a self-directed 401(k) to invest in his own franchise without going into debt — a structure that's especially relevant for anyone already self-directing their retirement funds.

What we cover:
- How a franchise consultant matches people to the right business

- The real entry costs: franchise fees vs. total investment

- Brick-and-mortar vs. service-based franchises

- Using a self-directed 401(k) to fund a franchise

- How to reduce risk when choosing a franchise

- Which industries are positioned well right now